Google Play is dead! Or at least it will be...
According to 9to5google.com, "our tipster said that Google was planning to 'move the entire service over to YouTube Music ["Remix"].' They said that Google is 'working on YouTube Music features to bring it more in line with what Play Music offers.' While our tipster didn’t provide a timeline, Kellen’s 'reliable source' says 'users will be forced off of Play Music by the end of 2018 and onto Remix.'"
I, for one, am personally excited for a YouTube hosted rival to Spotify and Apple Music. Around 2009, a younger version of myself would find myself deep in the content of YouTube whether is was random videos or music. Streaming was the only way I could listen to music on my devices other than using the voice recorder app while playing a song out loud. The main struggle with music and YouTube is the lack of multitasking. As soon as you close out of the application, everything shuts off until you reopen it. People have been complaining about this for years, and in order for them to keep up demand, YouTube Remix will most definitely have to be able to play in the background. Remix is apparently YouTube’s attempt to please music publishers with more revenue from music placed on its service. With YouTube continually pulling in major online traffic, a lot of which is dedicated to music streaming, music executives want in on the action. But what about YouTube Red, isn’t that good enough? Well, apparently not, and Remix will be more focused solely on music, not just removing ads from videos the user wants to watch.
Another benefit to YouTube Remix is the universal aspect it brings for android and iPhone users. Although Apple Music will probably never give up, the division that Android and iPhone has with it's products makes it hard to have unity in within their audiences. On the other hand, the deep apartheid may have been the key to keep their brads alive.
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